### Privacy Policy
Protecting your personal data is particularly important to us. We process your data solely based on legal regulations (GDPR, TMG). In this privacy policy, we inform you about the main aspects of data processing on our website.
Using our website is generally possible without providing personal data. If personal data (e.g., name, address, or email address) is collected on our pages, this always happens on a voluntary basis, as far as possible. This data will not be disclosed to third parties without your explicit consent.
Please note that data transmission over the Internet (e.g., in email communication) may have security vulnerabilities. Complete protection of data from access by third parties is not possible.
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders, inquiries, or applications sent to us as the site operator. You can recognize an encrypted connection when the browser’s address line changes from “http://” to “https://” and by the lock symbol in your browser line. When SSL or TLS encryption is activated, data you transmit to us cannot be read by third parties.
### Data Protection Notice for Data Products and Analyses by pm-pflegemarkt.com GmbH
1. **Data Deletion and Storage**
Your personal data will be deleted once the purpose for storing it ceases to exist.
Extended storage can occur if legal retention periods, such as from the Tax Code or the Commercial Code, prevent deletion. Data is not shared with third parties.
**1.1 Criteria for Deletion Period:**
Your data is deleted after a reasonable time or according to legal requirements. If deletion is requested, it will occur immediately, provided no legal retention periods prevent it.
2. **Cookies**
Our website uses cookies, small text files stored on your device by your browser. They do not cause any damage. Cookies make our website more user-friendly. Some cookies remain stored on your device until you delete them, allowing us to recognize your browser on your next visit. If you do not wish this, configure your browser to notify you about setting cookies and allow this only in individual cases. Disabling cookies may limit the functionality of our website.
3. **Server Log Files**
The website provider automatically collects and stores information in server log files that your browser automatically transmits to us. These are:
– Browser type and version
– Operating system used
– Referrer URL
– Hostname of the accessing computer
– Time of the server request
These data are not assignable to specific persons. They are not combined with other data sources. We reserve the right to retrospectively check these data if there are concrete indications of illegal use. Other services that create independent server log files are used to ensure uninterrupted operation.
4. **Google Analytics**
This website uses functions of the Google Analytics web analytics service, provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses “cookies,” text files stored on your computer that allow for analyzing website use. The information generated by the cookie about your use of this website is generally transmitted to a Google server in the USA and stored there.
– **4.1 IP Anonymization:** We have activated IP anonymization on this website. As a result, your IP address is shortened by Google within EU member states or other contracting states of the Agreement on the European Economic Area before transmission to the USA. Only in exceptional cases is the full IP address sent to a Google server in the USA and shortened there.
– **4.2 Browser Plugin:** You can prevent cookies from being stored by setting your browser software accordingly. However, doing so may prevent you from fully using all website functions. Additionally, you can prevent Google from collecting and processing data generated by cookies and related to your use of the website (including your IP address) by downloading and installing the browser plugin available here: [https://tools.google.com/dlpage/gaoptout?hl=en](https://tools.google.com/dlpage/gaoptout?hl=en).
5. **Google Analytics Remarketing**
Our websites use Google Analytics Remarketing in conjunction with cross-device functions from Google AdWords and Google DoubleClick, provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. This feature allows advertising target groups created with Google Analytics Remarketing to link with the cross-device features of Google AdWords and Google DoubleClick, enabling interest-based, personalized advertising to be displayed on any of your devices.
Further information on handling user data with Google Analytics can be found in Google’s Privacy Policy: [https://support.google.com/analytics/answer/6004245?hl=en](https://support.google.com/analytics/answer/6004245?hl=en).
6. **Privacy Policy for Hotjar**
Our website uses the service Hotjar.com, an analytics service by Hotjar Ltd., to better understand user behavior on our website and optimize our offerings. Hotjar uses cookies and other technologies to collect data on user behavior and their devices. This information is stored in a pseudonymized user profile and neither Hotjar nor we will use it to identify individual users.
7. **Newsletter**
You have the option to subscribe to our newsletter via our website. To do this, we need your email address and confirmation that you agree to receive the newsletter. We do not share this data with third parties and only use it for sending the newsletter. You can cancel the subscription at any time by emailing: datenschutz@datenmarkt.de.
8. **Input Forms (e.g., Contact, Applications, Data Requests)**
If you send us information via input forms, your data will be stored to process the request and address follow-up questions. These data will not be disclosed to third parties without your consent. The data is deleted after processing is complete.
9. **Comment Function on this Website**
For the comment function on this page, your comment, the time it was created, your email address, and, if not posted anonymously, your chosen username will be saved.
10. **Google AdSense**
This website uses Google AdSense, a service provided by Google Inc. to embed advertisements. Google AdSense also uses “cookies” to allow analysis of website usage.
11. **Sharing Content on Social Media**
Our website enables content to be shared on social networks (e.g., Facebook, Twitter) in a privacy-compliant way, ensuring no user data is automatically transmitted to network operators.
12. **Facebook Pixel**
Our website uses Facebook’s visitor action pixel for conversion tracking. This allows for statistical analysis of Facebook ad effectiveness. Facebook may store and process these data for its advertising purposes. For further information, see Facebook’s privacy policy: [https://www.facebook.com/about/privacy/](https://www.facebook.com/about/privacy/).
13. **Google Tag Manager**
This website uses Google Tag Manager to manage website tags. The tool itself does not use cookies and does not process personal data. Google Tag Manager ensures that other tags may be triggered that may collect data independently.
14. **Privacy Policy for PayPal**
This website uses PayPal as an external payment service provider.
15. **Privacy Policy for MapBox**
This website uses MapBox for map functions.
16. **Privacy Policy for Microsoft Power BI**
This website uses functions of the Microsoft Power BI data visualization service.
17. **Privacy Policy for the Login-Protected Area**
We offer a login-protected area for account holders (Pflegemarkt.Insight) where users can manage their account data.
18. **Your Rights**
– **Right to Information, Correction, Restriction, and Deletion**
– **Right to Data Portability**
– **Right to Object**
– **Right to Revoke Consent**
– **Right to Lodge a Complaint with a Supervisory Authority**
**Contact Us at:**
– **pm-pflegemarkt.com GmbH**
– **Herrengraben 3-5, 20459 Hamburg**
– **Email:** info@pflegemarkt.com
– **Phone:** 040 30 38 73 855
**Data Protection Officer:**
– **Proliance GmbH, Leopoldstr. 21, 80802 Munich**
– **Email:** datenschutzbeauftragter@datenschutzexperte.de